My Services

 

Please Read This First

Marketing must be done regularly and on a long-term, consistent basis.  If you do no marketing you may not be able to stay in business.  Experts say it takes seven exposures to your products and services before a potential customer becomes a customer. 

Internet marketing done consistently will take three to six months to make a difference and must be continued in order to grow your business.  The results of any marketing techniques cannot be guaranteed and with internet marketing your website must be ready to convince those potential customers to get out their wallets. 

How I Work

I hand pick clients who are committed to a long-term relationship and who are willing to invest in marketing.  Each client gets a customized marketing plan that is constantly updated to increase results.  You can work with Your Marketing Assistant on a retainer basis using PayPal to pay me automatically on the first of every month. 

The minimum retainer available is $525 for fifteen hours of services each month.  This may seem expensive but what you are paying me for is my marketing savvy & creativity and my years of experience marketing on the internet.

Listed below is a sample of the services I offer my clients.  Most of my clients are on a retainer but you can purchase a stand-alone website review (more information is on my website review page) or an article submission (download this FAQ to learn more about article submissions).

General Tasks

  • Brainstorming Session (to give you ideas for new products, promotion techniques, ideas for packaging, etc.)
  • Website review including a written report (see what is included here).

Article Marketing (Read this FAQ for more information.)

  • Write or rewrite articles.
  • Rewrite your articles to make them unique (you may not use an article that has already been submitted elsewhere).
  • Proofread and edit your articles.
  • Create or review your written by-line to maximize response.
  • Compile a targeted set of submission sites based on topic and target audience.
  • Open accounts at submission sites when necessary. Complete profiles and upload photos.
  • Respond to publisher e-mail questions and comments.
  • Manually submit articles and include reprint requirements.
  • Research off-line opportunities for your articles.
  • Create and maintain an article index page on your site with descriptions and links to your articles.
  • Create and maintain a page on your website that lists websites and off-line publications that have run your articles.

Direct Marketing

  • Help design creative materials (postcards, brochures, etc.)
  • Research and purchase lists at your direction.
  • Handle the mailing project directly or hire someone to do the work.

Shopping Cart

  • Setup shopping cart.
  • Add products.
  • Create autoresponders.
  • Integrate payment gateway with shopping cart.
  • Create and manage broadcasting to customers.

Social Media (You need articles, tipsheets, press releases on your site to make this work)

  • Setup and market Squidoo Lens, MySpace and Facebook profiles for your business.
  • Social bookmarking.
  • Create accounts at free classified sites and submit your classified ads.
  • Find opportunities for you to be a guest on teleseminars and podcasts.
  • Submit your site(s) and other interesting sites that reference you to StumbleUpon.
  • Leave comments on appropriate blogs, forums/Squidoo Lens, Hub Pages and Gather pointing back to your site.
  • Answer questions on Question/Answer sites with links to your articles on other sites.
  • Gather forum posts and questions from social media sites and forward them to you to comment/answer and then post them.

E-Zines

  • Research and select newsletter/e-zine vendor.
  • Write, edit, proof and format.
  • Send out on a regular schedule.
  • Submit e-zine to e-zine directories.
  • Grow your list.

Blog Management

  • Create a blog for you (I have used TypePad, Blogger and WordPress).
  • Repurpose your existing content for blog posts.
  • Edit existing blog posts for spelling and grammar.
  • Moderate comments.
  • Research topics and write blog posts for your approval.
  • Use Google alerts to keep track of news related to your industry to use for blog posts.
  • Register your blog in blog directories and setup reciprocal links on your blog.

Digital Products

  • Create, write, format and design digital products (fee or free). Sales copy for paid products is not provided.
  • Promote digital products on the internet.
  • List your free digital products in free e-book directories.
  • Send digital products to reviewers and follow-up when review is finished.

Website Management

  • Review your web analytics (traffic) regularly to determine new keywords, new markets, what marketing has worked and what isn’t working. I then suggest changes to your website based on those finding.
  • Keyword research and meta tag optimization.
  • Research affordable advertising for your products and services.
  • Create original content (not sales related).
  • Follow-up with clients to obtain testimonials for your site and ask them for referrals at the same time.
  • Review, proofread your website and suggest changes for navigation, layout, testimonials, etc.
  • Make simple changes to your website.
  • Search engine optimization.
  • Submit your website(s) to search engines and directories.
  • Create a press center for your website and search for links to press coverage about you or your business, articles that have been published or interviews featuring you.
  • Announcement and promotion of your website to appropriate forums and blogs (without spamming).
  • Setup and manage your Amazon affiliates program and add books and links to your website.
  • Create a privacy policy.
  • Setup polls and responses on your site.

Public Relations

  • Create and maintain a media page on your website that includes:  a biography, pictures, reporter instructions for requesting interviews, interview topics, sample interview questions and places you have been quoted or published.
  • Create accounts at free press release sites.
  • Write, proof, edit and submit press releases.

Book Promotion

  • A thorough reading of your book and a detailed book review with a copy supplied to the client for edits or suggestions before submission.
  • Submission of the book review to appropriate newsgroups, book review sites, directories, web sites, e-zines and newsletters.
  • Submit book excerpts to hundreds of appropriate newsgroups, directories, web sites, e-zines and newsletters.
  • Promote book (and review) to members of appropriate forums and blog owners who write about the topic.

Miscellaneous

  • Research for unique marketing ideas related to the niche of your product or service.
  • Search for affiliates and manage your affiliate program.
  • Submit your contest to free contest directories.
  • Submit your free, viral giveaway to appropriate freebie sites.
  • Submit your public seminar to on-line event calendars, Craigslist and other event sites.
  • Write and submit testimonials with your site link for sites where you have purchased products or services.
  • Search for free, paid and reciprocal directories to list website, services and products.
  • Look for sites that have resource or link pages that are on topic and ask for a link.
  • Interview clients and write case studies for articles and for the websites.
  • Sign up for Google Alerts and use the resulting information for blog posts or for the websites.
  • Check forums regularly for on topic messages about your products and services and respond when appropriate.
  • Promote teleseminars to my list of on-line event calendars, Craigslist and other event sites.
  • Research competitor sites to determine what marketing they are doing and replicate those efforts for your business.
  • Find sites linking to your competitor sites and ask for a link to your site.

Ready to get started? Click the button below and send the following details in the body of the e-mail message. I will get back to you within 48 hours.

Your name
Your company name
Your e-mail address
Your primary product/service
Target audience
What you hope to gain from your internet marketing strategy.
How quickly do you want to start working with an assistant once you choose a service provider?
Can you commit to a three month retainer contract?




DVA * POB 80832 * Rancho Santa Margarita, CA  92688 * 949-709-2670